The platform is rolling out a new feature that enables them to cut down on the volume of AI-made videos appearing in their streams. This move comes as the company announced that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
This change is in a pilot phase over the following weeks before a widespread launch. This advancement comes amid a surge in AI content, fueled by new content generation software.
AI Proliferation Online
Studies have shown that almost 10% of the quickest rising content creators on a competing service exclusively feature clips produced artificially. A significant portion of this output is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is typically nonsensical or bizarre.
Our research shows that a lot of users enjoy content made with AI tools, including digital art to science explainers, and we want to provide users the ability to adjust the amount of that, according to their own preferences,” commented a platform representative.
Volume and Proportions
The service announced that there are presently over a billion videos on its service tagged as artificially created. Collectively, more than 100 million videos are submitted to the platform daily, making AI-generated material a limited portion of its overall inventory.
User Control Features
Users will be in a position to limit or boost the volume of AI-generated videos they watch by accessing the “manage topic” feature in the application and selecting “AI-generated content”. Additional categories that are already be adjusted under the tool include politics, clothing, cosmetics, and movement.
Content Labeling and Policies
Its guidelines require users to identify lifelike AI-made content, and it bans harmful deepfakes of celebrities or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be removed under its community policies.
In addition, the platform will now add an AI-generated watermark to content created with its own AI tools, or detected by an industry-wide initiative for identifying AI-generated material. This step is designed to deter users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is additionally launching a $2 million awareness program for experts and groups to produce educational content about ethical AI use. This program will assist charitable organizations specializing in educating programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, during controversy over plans to lay off numerous review team members in the UK. It is set to eliminate hundreds of positions in its trust and safety team in the UK capital, with trade unions and online safety experts raising concerns that staff are being displaced by automated systems.
A senior executive clarified that staff-based oversight would still have a role, but automated tools can protect employees by eliminating the most distressing content before it is viewed by people. The company announced a significant reduction in disturbing and violent content handled by human moderators over the past year due to intervention by its AI tools.
We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”
